Michael And Tara Swift

Michael is a California Native and a seasoned real estate broker with 30 years of real estate counseling experience. He lives in the Tri-Valley Area of the San Francisco East Bay Area with his wife, Tara and their two young children. Raised in South Lake Tahoe, Michael loves the outdoors and enjoys Camping, Golfing, Hiking, Snowboarding and River Rafting just to name a few. In 2017, 2018 and 2019, the Wall Street Journal and RIS Media in partnership with Zillow & Trulia recognized Michael Swift as one of Americas Best Real Estate Agents. With over one million agents in the country, this prestigious award places Michael in the top 1/10th of the top 1% among his peers. Michael was also recognized as a Keller Williams Northern California/Hawaii Region Elite Member placing him in the top 1% among his peers in his division for 2020. Receiving his real estate license at the young age of 19 back in 1991, Michael read every book he could get his hands on covering the subjects of real estate sales and customer care. He attended as many real estate training courses as he could in order to learn as much as possible about the business of real estate sales. Although real estate is a tough business to succeed in, especially for someone very young at the time, Michael flourished by focusing all of his time on making sure his clients were more than satisfied with their real estate experience. "If your clients are happy with their experience they will refer other to you. If they are not happy, it will be very hard to have a thriving business without referrals and repeat business. We go to extraordinary lengths to make sure each client has an experience that they would be glad to refer others too."As both a marketing specialist and Master Certified Negotiation Expert (MCNE), (only 18 agents hold this prestigious designation in the Bay Area) Michael brings the expertise necessary to help homeowners consistently sell their homes for top dollar. His market proven, 115 point home selling process consistently sells homes for well over the neighborhood averages. The process has sold homes for up to 18% more than neighborhood averages. Michael's innovative strategies were highlighted in his book, "Cracking The Real Estate Code." Published in April 2014, the book was recognized by Amazon.com as #1 Best-Seller in the category of real estate at the time. Michael attributes most of his business success to the systems he has in place to proactively manage every step in a real estate transaction. This ensures that "no balls" are ever dropped and client communication remains constant so each client has a positive experience that they would be excited to refer others to. Michael attributes 93% of his business to the referrals of his current and past clients.